I invest ~ $5,000 in very early (idea / early product stage) stage startups.
Value-add: No one understands culture better than me. I will be your thought-partner and sounding board for all decisions around design, product and go-to-market. I have two exits under my belt and lots of writing and research on technology and culture.
Thesis
My investment thesis for 2025–2026 centers on the full arc of the "desire journey," articulated across four critical stages: attention, interest, decision, and action. While prevailing platforms have optimized extensively for the attention and interest phases, supported by cookies, tracking, robust analytics and measurement tools, the effectuation of desire online has not been fully understood. In the age of artificial abundance, desire will become the main differentiator between product that work and those that flail. My investments focus on companies that attempt to complete the desire journey, measure it, make it more actionable, through the use of novel technology.